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The administration has introduced the visual identity for Great British Railways, constituting a major step in its policy to take the railways under public control.

An National Colour Scheme and Iconic Logo

The fresh livery showcases a Union Flag-inspired palette to represent the national flag and will be rolled out on rolling stock, at stations, and across its website and app.

Significantly, the emblem is the well-known twin-arrow design presently used by National Rail and previously created in the 1960s for British Rail.

The Introduction Strategy

The introduction of the branding, which was designed by the department, is set to happen gradually.

Passengers are expected to start spotting the newly-branded trains on the national network from next spring.

Throughout the month of December, the branding will be displayed at key stations, such as London Bridge.

A Path to Renationalisation

The proposed law, which will pave the way the establishment of GBR, is presently moving through the Parliament.

The government has stated it is renationalising the railways so the service is "run by the people, working for the public, not for private shareholders."

The new body will bring the running of train services and infrastructure under a unified structure.

The department has stated it will combine seventeen various bodies and "eliminate the frustrating red tape and poor accountability that continues to plague the railways."

App-Based Features and Existing Public Control

The introduction of Great British Railways will also involve a dedicated mobile application, which will enable users to see train times and book tickets absent additional fees.

Disabled users will also be able to use the app to book support.

Multiple franchises had earlier been nationalised under the outgoing government, including Northern.

There are currently 7 train operators already in state ownership, representing about a third of rail travel.

In the past year, South Western Railway have been nationalised, with additional operators likely to follow in the coming years.

Official and Industry Comments

"The new design is not simply a cosmetic change," said the relevant minister. It signifies "a fresh start, casting off the problems of the previous system and focused solely on delivering a proper passenger-focused service."

Rail figures have responded positively to the government's commitment to bettering the passenger experience.

"We will continue to work closely with relevant bodies to ensure a successful transition to Great British Railways," one executive added.